Q2™ has earned praise from the most respected communications strategy firms in the country. Below is a sampling of client testimonials ...
"Having overseen hundreds of focus groups during my career, I can say that Stratalys' Q2 platform is truly an innovation in qualitative research. It easily outpaces traditional methods in terms of speed, convenience, and most importantly, the sheer quality of the insights gained from participants.
Further, the back-end analytics have clearly been designed by someone who understands how researchers analyze data. Its flexibility is simply unmatched by other products. Five minutes after the end of a Q2 session, we have a complete session report including a transcript of participants' comments that can easily be organized by important subgroups. This means we can immediately do a full analysis of the findings and offer informed, timely recommendations to our clients.
Simply put, Q2 is like a focus group on steroids. We will be enthusiastically recommending it to our clients from now on."
- Amy Phee
Partner
The Glover Park Group
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"Stratalys' Q2 is a remarkable research tool that has changed the way we think about and propose research methodologies. Increasingly, as we move to research methodologies that seek to identify finer, niche audiences, Q2 is a crucial research tool to use to conduct qualitative research when your target audiences are geographically dispersed. Its detailed and flexible reporting features not only allow us to service our clients better, but they add a 'wow' factor that keeps clients talking for days about their experience with it."
- Brent McGoldrick
Vice President, StrategyOne
Edelman Public Relations
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"Stratalys' Q2 online focus group platform brilliantly solves the problems of respondent influence and group bias that plague other in-person and on-line focus group formats. It allows us to open the discussion to all participants when we want conversational exchange, and just as seamlessly close off discussion when we want candid individual responses to questions. Furthermore, Q2 easily accommodates quantitative questions and allows us to analyze qualitative responses in terms of any number of demographic or attitudinal variables - in real time. This is truly next-generation focus group research, backed up with exceptional methodological rigor and client service from the Stratalys team."
- Jennifer Scott, PhD
Managing Director, Insights and Research
Ogilvy PR Worldwide
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"When it comes to online research, Stratalys' Q2 platform is the gold standard. Q2 enables researchers to gather rich intelligence very quickly, which leads to smarter and more timely analyses. The data provided by Q2 has helped our clients develop compelling campaigns and strategies."
- Jason Booms
President & CEO
Booms Research & Consulting
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"Stratalys Q2 is an effective research tool with several advantages over traditional focus groups. Recruiting participants takes as little as a single day instead of the traditional two weeks required by bricks-and-mortar facilities. We've taken advantage of the platform to accommodate 20-30 participants per group, providing the opportunity to ask quantitative questions. It works really well for testing print or television media. Over time the Stratalys team has worked hard in improving the platform and their ability to meet our specific needs."
- Bill McInturff
Partner and Co-Founder
Public Opinion Strategies
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