.: STRATALYS :. Research & Consulting



What is it? LiveRead™ is a unique quantitative feedback platform that enables second-by-second evaluation of any live video event by a large-sample target audience. LiveRead events might include political debates, shareholder meeting webcasts, press conferences, live speeches, or any other event broadcast on TV or digitally streamed via the web. Information is power, but it's most powerful when the information is immediate and accurate. LiveRead represents a new generation of tools to provide this rapid, high-quality feedback. Imagine a live broadcast political debate where constituent reaction to each and every candidate exchange is graphically displayed in real-time through a sophisticated, easy-to-use online portal. And when the debate is finished, LiveRead clients are able to immediately transform that knowledge into a powerful communications advantage over competitors. For instance, TV commentators with LiveRead access now possess reliable, data-driven information to immediately discuss topics such as who won the debate, what were the strongest and weakest exchanges for each candidate, and how did key demographic subgroups respond to particular debate moments. Or another example: a candidate's communications team with LiveRead access is now armed with knowledge about the winning moments of the debate among crucial consitutencies. Candidate proxies can fundamentally shape post-debate interpretations, and quickly turn key debate moments into viral political ads. LiveRead is an integral tool enabling you to view real-time quantitative feedback on live events. LiveRead features include: High Quality Quantitative Samples ... Session sizes of up to 1,000 participants provide reliable and valid results with demographic quota balancing during recruitment to ensure solidly representative participant samples. Real-Time Results Portal ... The professional, intuitive, easy-to-interpret interface allows you to view moment-to-moment rating line graphs in real-time, rank relevant demographic subgroups by their overall ratings averages, and check the demographic composition of session participants. Subgroup Tracking ... Real-time moment-to-moment graphs are displayed not only for the group as a whole, but also for a customizable set of demographic subgroups. How do Democrats, Independents, and Republicans react differently to different parts of a live event? LiveRead provides the story in a single glance. Rewind Capability ... Did you miss something? LiveRead makes it easy to pause the live video feed and rewind to exactly the moment you're interested in. All results are synced with the video so it's like hitting the rewind button on your DVR as you see all of the action happening in reverse. Then just use the Resume button to re-start the live video and data feed. Live or Playback ... While LiveRead provides immediate insights during a live event, it also allows you to log back into the report portal at any time after the event. You can re-play the entire video and all feedback results as if you were watching it live. This allows for deeper analysis and examination of trends. Of course, you can pause, forward, and rewind during playback as well. Descriptive Tagging ... There's no need to wade through an hour of video looking for a particular exchange or topic discussion because descriptive tags are continuously appended to the video display during the live event. Flexible Scenarios ... LiveRead can be used for any live event that is broadcast or webcast, including but not limited to speeches, debates, press conferences, and live TV shows. Quality Data ... LiveRead is intuitive and fun for participants. In order to ensure that all participants are actively engaged throughout an entire live event, multiple data integrity checks automatically re-engage participants or remove them from the valid data stream. How does it work? Stratalys works with you to determine the appropriate target audience for the live event. We cooperatively develop a registration survey and then recruit participants as little as 48 hours prior to the event. Participants are recruited from well-established online research panels with a potential recruit pool of 4.5+ million, allowing for precise targeting of low or high incidence populations. Stratalys provides all of the needed video streaming hardware and software. When the event is ready to begin, you log into a secure, password-protected LiveRead control panel. As the event transpires, you watch participant reactions in real-time. After the event is done, you can return to the control panel at any time to playback the entire event, conduct closer examination of the ratings results, and even export the full LiveRead datafile. Why is it superior? LiveRead is a unique research platform with no clear competitors at this time. While dial groups have some advantages, they cannot match the precision of LiveRead. Further, LiveRead offers seamless integration with Stratalys' Q2 platform. A subsample of LiveRead participants can transition into a post-event Q2 online focus group session, enabling in-depth, deep-dive insights regarding reactions to the live event. LiveRead is a transformative research tool. We live in a 24-hour news cycle with immediate information transmission via a range of media and social networking platforms. LiveRead represents a new generation of analytical tools designed to capture feedback at this rapid, real-life pace. It provides you with the first-mover advantage, enabling you to shape the message before others do it for you. As the most robust, feature-rich tool for video broadcasting feedback, it generates immediate insights with a level of precision that is unmatched. LiveRead Screenshots & Demo Screenshot of LiveRead participant interface Screenshot of LiveRead report portal Click here to request a free live demo of the LiveRead report portal.