What is it?
LiveRead™ is a unique quantitative feedback platform that enables second-by-second evaluation of any live video event by a large-sample target audience. LiveRead events might include political debates, shareholder meeting webcasts, press conferences, live speeches, or any other event broadcast on TV or digitally streamed via the web. Information is power, but it's most powerful when the information is immediate and accurate. LiveRead represents a new generation of tools to provide this rapid, high-quality feedback.
Imagine a live broadcast political debate where constituent reaction to each and every candidate exchange is graphically displayed in real-time through a sophisticated, easy-to-use online portal. And when the debate is finished, LiveRead clients are able to immediately transform that knowledge into a powerful communications advantage over competitors. For instance, TV commentators with LiveRead access now possess reliable, data-driven information to immediately discuss topics such as who won the debate, what were the strongest and weakest exchanges for each candidate, and how did key demographic subgroups respond to particular debate moments. Or another example: a candidate's communications team with LiveRead access is now armed with knowledge about the winning moments of the debate among crucial consitutencies. Candidate proxies can fundamentally shape post-debate interpretations, and quickly turn key debate moments into viral political ads.
LiveRead is an integral tool enabling you to view real-time quantitative feedback on live events.
LiveRead features include:
How does it work?
Stratalys works with you to determine the appropriate target audience for the live event. We cooperatively develop a registration survey and then recruit participants as little as 48 hours prior to the event. Participants are recruited from well-established online research panels with a potential recruit pool of 4.5+ million, allowing for precise targeting of low or high incidence populations. Stratalys provides all of the needed video streaming hardware and software. When the event is ready to begin, you log into a secure, password-protected LiveRead control panel. As the event transpires, you watch participant reactions in real-time. After the event is done, you can return to the control panel at any time to playback the entire event, conduct closer examination of the ratings results, and even export the full LiveRead datafile.
Why is it superior?
LiveRead is a unique research platform with no clear competitors at this time. While dial groups have some advantages, they cannot match the precision of LiveRead. Further, LiveRead offers seamless integration with Stratalys' Q2 platform. A subsample of LiveRead participants can transition into a post-event Q2 online focus group session, enabling in-depth, deep-dive insights regarding reactions to the live event.
LiveRead is a transformative research tool. We live in a 24-hour news cycle with immediate information
transmission via a range of media and social networking platforms. LiveRead represents a new generation of analytical tools designed to capture feedback at this rapid, real-life pace. It provides
you with the first-mover advantage, enabling you to shape the message before others do it for you. As the most robust, feature-rich tool for video broadcasting feedback, it generates immediate
insights with a level of precision that is unmatched.